“We develop, not just a marketing plan, but a marketing relationship.”
NCG assists companies in making the best decisions about their go-to-market strategy and in optimizing their commercial organizations and resource allocation by:
- Mapping a sector’s channel landscape and distribution chain economics
- Assessing current or new go-to-market strategies based on strategic, commercial, and financial factors
- Modeling the economics of the value chain for suppliers, intermediaries, and customers under various go-to-market scenarios
- Evaluating prospects for firms to create new, generally technology-driven models to service their consumers directly, minimizing or eliminating the need for middlemen
- Aligning commercial responsibilities to deliver on the customer value proposition
- Reviewing the commercial functions’ structure & governance to achieve strategy alignment and cost-efficiency
- Considering the distribution of commercial resources, such as sales, marketing, and other support services, in relation to strategic goals
NCG assists companies in making the best decisions about their go-to-market strategy and in optimizing their commercial organizations and resource allocation by:
- Mapping a sector’s channel landscape and distribution chain economics
- Assessing current or new go-to-market strategies based on strategic, commercial, and financial factors
- Modeling the economics of the value chain for suppliers, intermediaries, and customers under various go-to-market scenarios
- Evaluating prospects for firms to create new, generally technology-driven models to service their consumers directly, minimizing or eliminating the need for middlemen
- Aligning commercial responsibilities to deliver on the customer value proposition
- Reviewing the commercial functions’ structure & governance to achieve strategy alignment and cost-efficiency
- Considering the distribution of commercial resources, such as sales, marketing, and other support services, in relation to strategic goals
NCG assists companies in making the best decisions about their go-to-market strategy and in optimizing their commercial organizations and resource allocation by:
- Mapping a sector’s channel landscape and distribution chain economics
- Assessing current or new go-to-market strategies based on strategic, commercial, and financial factors
- Modeling the economics of the value chain for suppliers, intermediaries, and customers under various go-to-market scenarios
- Evaluating prospects for firms to create new, generally technology-driven models to service their consumers directly, minimizing or eliminating the need for middlemen
- Aligning commercial responsibilities to deliver on the customer value proposition
- Reviewing the commercial functions’ structure & governance to achieve strategy alignment and cost-efficiency
- Considering the distribution of commercial resources, such as sales, marketing, and other support services, in relation to strategic goals
Benefits
A personalized go-to-market platform that is perfectly aligned with a company’s strategy and the needs of its consumers
Enhanced ability to collect a larger portion of the value created by the company for its consumers
Improved commercial skills throughout the organization to deliver on the client value offer consistently
Future go-to-market strategy that is more sustainable, providing continuing effective distribution to clients and lowering the risk of channel disintermediation
Optimal resource allocation to maximize sales and marketing investment returns
Reducing total sales and marketing costs
